5 Steps to Creating and Sharing Your Giving Day Profile Masterpiece
There’s an artist within each of us just waiting for the chance to express itself. And, lucky for you, creating your Giving Day profile can easily become a form of artistic expression!
As with most Giving Days, the momentum of the day involves other participating organizations or groups, making it that much more important to let your story shine through your profile to help you stand out from the crowd.
The following steps will help you create and share your Giving Day masterpiece.
1. Customize Your Giving Day Profile
When you participate in a Giving Day powered by GiveGab, your profile isn’t limited to a short description and call to action. Instead, you have a virtual fundraising canvas and paint set readily at hand! As seen in the screenshot below of the SPCA of Tompkins County’s Giving is Gorges profile, you can incorporate your personal logo, tagline, causes you support, and a cover photo of your choosing:
Add vibrant and compelling photos of your own (or use free stock photos if you’re lacking quality images) throughout your Giving Day profile to help you tell your nonprofit’s story.
You can even include that hilarious video you made to show off your organization and emphasize why you are raising much-needed funds. It is a great way to get your supporters to engage with your Giving Day profile!
2. Beautify Your Donation Levels
Get creative with your donation levels by adding a photo and short description to each one. Using giving levels reveals the impact of donor dollars and has been shown to better engage supporters by providing them with a choice over where their donations are going!
Check out this great example of donations tiers depicting impact from INHS’ Giving Is Gorges profile below. Their levels clearly outline the different needs of the organization and how your donation can help fill them.
3. Ask Fundraisers to Share Your Work!
A supporter who volunteers to fundraise on your nonprofit’s behalf gets to create their own fundraising page as an extension of your own. You get to decide the basic format so it’s aesthetically consistent with your profile, but they can contribute a personal story of why they’re supporting you, which will help to expand your campaign’s reach through their personal connections.
Peer-to-Peer fundraisers can include an image or video to help shape their messaging and better convey why their family, friends, and followers should support your cause. You can provide them with the content to use to ensure their fundraiser is following any brand guidelines you may have.
Ithaca Generator, a participant in Giving is Gorges showcases the importance of complementing a fundraiser’s story with an image, bringing the campaign to life.
4. Dress Up Your Donation Receipts
Even the email receipts your supporters get after making a donation can be customized, so make sure to gussy up your emails by including images, selecting a nice color scheme to match your profile, and more. Below is a screenshot of the visuals included in a donation receipt from a Giving Day campaign powered by GiveGab:
Your donor receipt should include the following:
- Personalized to the donor (first name basis!)
- Conveys appreciation (“Thank you, Marcy“)
- Shows impact with a compelling photo (a cute dog!)
- Provides quick access to donation history (link within the email)
- Includes an invitation to share the love! (By email or social media)
5. Share your Giving Day Profile on Social
It is important that your Giving Day profile design carries over to your social media efforts to create a sleep and uniform campaign. The GiveGab design team provides downloadable content such as social share images branded to your Giving Day. By incorporating these pre-made graphics into your campaign, your participation in the Giving Day will be instantly recognizable (and will look great too!)
Not sure how to share your Giving Day profile on social media? Check out these step by step instructions on how!
Ready to Get Creative?
If you’re participating in an upcoming Giving Day, use the tips and examples provided above to help inspire your Giving Day profile masterpiece. Take a look at more of our Giving Day ideas: