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What is a Giving Day?

Giving Days are 24-hour (or longer) fundraising events aimed at rallying communities together to maximize awareness, engagement, and donations.

These days are often launched by community foundations, United Ways, hospital foundations, cause-based nonprofits, k-12 schools, colleges, universities, and more! With proven year-over-year fundraising growth, Giving Days have increased in popularity over the years as a way to help revolutionize the future of fundraising.

One of the most well-known Giving Day movements is #GivingTuesday, a platform-agnostic, globally focused celebration of generosity, which encourages people to give back on the Tuesday following Thanksgiving, Black Friday, and Cyber Monday. 

As Giving Days aim to increase awareness of your cause, region, or organization and rally supporters during a designated time, reliable, modern fundraising software can play a critical role in your success. 

With GiveGab as your Giving Day partner, we guarantee access to best-in-class technology, connections to a community of Giving Day leaders, and the project management team you deserve. We are committed to providing regular feature updateslive chat support, and access to peer-to-peer fundraising and matching technology.

Civic Giving Days

Foundations, United Ways, and nonprofit networks work together to support their communities and create lasting impact. Become a leader in philanthropy by hosting a Giving Day that provides a modern and secure place for donors to support their favorite causes. By hosting a Giving Day, many civic partners are able to effectively raise brand awareness, advance equity, end a giving plateau, and help nonprofits build capacity.

Education Giving Days

Colleges, universities, and K-12 schools have the opportunity to increase student and alumni engagement by hosting a Giving Day. Inspire your supporters by leveraging your day to highlight campaigns, programs, and areas of greatest need. By hosting a Giving Day, educational institutions can share campus stories, increase online giving confidence, update alumni demographics and giving data, and create friendly competition between departments with leaderboards, challenges, and prizes.

Hospital Foundation Giving Days

Hospital Foundations must balance attracting new donors, maintaining current donors, and providing high-quality healthcare services. By hosting a Giving Day, hospitals are able to creatively engage current donors, patients, staff, and their networks to build awareness of their mission and highlight on-going needs. With a re-imagined fundraising strategy, it is easy to improve the ROI of in-person fundraising events, build a sustainable donor base, and engage current and past patients in a more meaningful way.


10 Reasons to Launch a Giving Day  

  1. Increase brand visibility and exposure as a leader in philanthropy 
  2. Create a sense of urgency to raise funds quickly
  3. Re-engage past volunteers and donors in a modern way
  4. Attract new donors to steward in future fundraising efforts
  5. Foster new relationships with community businesses through sponsorships
  6. Help participating nonprofits, groups, and departments build capacity by providing robust fundraising tools
  7. Launch equitable funding opportunities in your community
  8. Raise awareness of community challenges, annual funds, and other timely initiatives
  9. Build online giving confidence across donor demographics
  10. Celebrate and inspire your community’s generosity

Giving Days have the power to transform your community. With GiveGab as your partner, we promise an easy-to-use platform and the project management you deserve. In a true celebration of generosity, Giving Days invite donors to join together to support their favorite causes, creating a tremendous amount of impact through collective gifts – big and small.