Reimagining Healthcare Fundraising with Giving Days
Original Recording: May 11, 2022
Giving Days are high-impact digital events that enable you to reach new donors and foster a community that cares.
Like many foundations, Essentia Health experienced a dramatic shift in fundraising in 2020. Moving away from an in-person Gala, they embarked on hosting a Giving Day event, and never looked back!
In this webinar recording you'll hear directly from healthcare fundraising experts about:
- Essentia Health Foundation's shift to Giving Days
- Digital marketing and outreach strategies
- How The Gift Goes On grew substantially in 2021
- The real return on investment of Giving Days
Meet the Speakers
LeAnn R. Mouw
Foundation Operations Officer at Essentia Health Foundation
Giving Day: The Gift Goes On
LeAnn has a 23 year career at Essentia Health with 18 years in philanthropy and five years in Marketing and Community Relations. Previously her career spanned from banking to theatre. She holds a Master of Science in Management from the University of Mary in Bismarck, ND.
The phrase “stronger together” applies to my work as when it comes to philanthropy, it takes a village to engage a donor. Recently, I’ve had the great pleasure of working with others to bring 10 foundations together under a digital strategy that has been effective in engaging people we have never had the ability to engage before and these people are becoming donors! We are telling our story in different ways through different channels and IT IS WORKING!
Principal and CEO of Beth Interactive Inc.
With 17 years of experience in online fundraising, healthcare marketing and digital technologies, Beth specializes in crafting customized communications strategies for healthcare foundations and non-profits, both within and outside of the digital sphere.
Beth Interactive is an e-fundraising and digital marketing in Chicago that partners closely with healthcare foundations nationwide to engage donors and increase giving through intelligent strategies, thoughtful execution and full-service support.