Future-Proof Your Fundraising
An Innovative Approach for the Digital Age
Original Recording: October 5, 2022
Faced with lingering economic uncertainty, donor fatigue, the Great Resignation, and rising demand for services and support, nonprofit organizations across the country are being challenged to continue improving their fundraising results with fewer resources than ever before.
Fortunately, these nonprofit development leaders have proven that organizing a digital-first Giving Day is not only a successful way to future-proof your fundraising strategy, but it’s also possible without hiring any additional staff members.
Learn more about how their innovative approaches attracted new generations of donors, generated awareness for their mission, and grew their annual giving.
Meet the Speakers
Senior Director of Philanthropy at Planned Parenthood of South Atlantic
Giving Day: Give Care
Corrie Moore is the Senior Director of Philanthropy at Planned Parenthood South Atlantic. In this senior management role, Corrie leads the North Carolina and South Carolina major gifts team and works to strengthen and expand philanthropy throughout Charlotte and the Greater Mecklenburg County region. With more than 20 years of fundraising experience, Corrie previously worked for a major health care system in New York City and at a higher education institution before joining the Planned Parenthood family in 2015.
Chief Development Officer at New England Botanic Garden
Giving Day: Grow the Garden
As an expert in annual giving and special project fundraising, Theresa believes passionately in an integrated marketing strategy and the impact of great stewardship. She has served as a senior executive in advancement during comprehensive campaigns at MIT, Boston College, Holy Cross, Worcester Polytechnic Institute, UMass Lowell, and New England Botanic Garden. She has been a leader in CASE District I, co-chairing the educational program for the annual conference for two years. As an instructor for Boston University's professional fundraising course and a frequent speaker for the Association of Fundraising Professionals (AFP), the Council for the Advancement and Support of Education (CASE), and Women in Development (WID), she has shared knowledge and practical solutions with fundraising professionals from across the world in all types of non-profits.