What is GivingTuesday?
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. Established in 2012 by New York's 92nd Street Y, GivingTuesday has since grown into a globally recognized and celebrated event.
During GivingTuesday, supporters of nonprofits and schools look for ways to give back by donating, volunteering, and learning about the impactful work being done in their communities and throughout the world.
In an effort to emphasize the importance of giving back around the holiday season, GivingTuesday takes place annually on the Tuesday following Thanksgiving, Black Friday, and Cyber Monday. This year, GivingTuesday will take place on November 30, 2021.
Why Should My Organization Participate in GivingTuesday?
Participating in GivingTuesday is a great way to leverage the momentum of this social media powered movement and amplify your organization's efforts to raise funds, attract supporters, and share your success.
GivingTuesday brings a unique opportunity to nonprofits and schools as individuals are actively seeking ways to give. Having a GivingTuesday campaign will provide these donors a simple way to find your organization and connect with the work you are doing.
Taking part in GivingTuesday is an incredibly effective way to kick off your year-end fundraising efforts, as the majority of charitable giving occurs during the last few weeks of the year.
Why Should I Use GiveGab on GivingTuesday?
GiveGab offers an easy, enjoyable, and effective digital fundraising experience for your GivingTuesday campaign. Organizations that partner with GiveGab receive world-class customer support with GG Chat, our chat support tool that connects you with a member of the GiveGab customer success team to answer your questions in real-time.
Fundraising on GiveGab grants your organization exclusive access to GG Pay, Our modern and secure payment processor designed exclusively for nonprofits, schools, and hospital foundations. Benefits of GG Pay include seamless onboarding, direct donation payouts, continuous account support, and custom fraud protection.
We also provide free resources such as our GivingTuesday guide and professionally made downloads created by our in-house graphic designers that will help your organization be as successful as possible and stand out among others soliciting support on November 30.
Who Can Participate?
Any tax-deductible organization incorporated in the United States may participate in GivingTuesday on GiveGab. Typically organizations using GiveGab for their GivingTuesday efforts include but are not limited to:
- Community Foundations
- Nonprofit Organizations
- Educational Institutions
- Public Media Groups
- Hospital Foundations
How Do I Participate?
There are several ways your organization can participate in GivingTuesday, here are just a few.
- Participate in a Giving Day: Check out our GivingTuesday map to see if there is already a Giving Day already happening in your area. If so, go to their site and sign up to participate from there.
- Host your own Giving Day: Learn more and request a demo here to meet with our Engagement team.
- Run a solo GivingTuesday peer-to-peer campaign or event.
- Create Custom Donation Forms: Learn more about our white label forms that provide a seamless donor experience here
Not sure what the best fundraising tool for your organization’s GivingTueday efforts is? Take our quick quiz to find out!
How Does GiveGab Handle Donations?
Organizations will automatically receive all donations within 5 business days via direct deposit, as long as ACH information has been entered and verified. All donations will be officially receipted for tax purposes by GiveGab.
How Will My Organization Know Who Donated and How Much?
As with any other campaign on GiveGab, all organizations that run campaigns on GivingTuesday will be able to access donation reports through their administrative dashboard, which is updated in real-time. Reports include each donor’s name, email, amount donated, and more!
What if I Have Additional Questions or Need Help Creating My Campaign?
You can contact us with questions at firstname.lastname@example.org or chat with us in real-time through our blue #SuccessChat bubble (located in the lower right-hand corner of our website)! Our team of incredibly knowledgeable Customer Success representatives are happy to help with anything ranging from accessing your account, best practices, and technical support!