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How to Leverage Matching Gifts to Motivate Your Donors

Simply put, donors just want to make a difference.

It is no surprise then that adding a matching gift to your fundraiser, event, or Giving Day can have a powerful effect on overall donations. Donors are further motivated to give when they see their contributions multiplied. It also creates a more satisfying and exciting giving experience.

“A match offer can cut through the clutter and encourage more donors to give. In fact, in my experience, a well-built match offer can bring in 10% to 50% more revenue than a similar message without a match.” -Jeff Brooks

We created this playlist of tutorials about matching gifts to help you get started!

Matching Gift Playlist


We hope that these videos prove helpful!

For more information on matching gifts, check out our support center.

If you have any questions, reach out using the little blue chat bubble, #SuccessChat, on any GiveGab page.

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