How to Run an Online #GivingTuesday Fundraising Campaign
#GivingTuesday is right around the corner, and it is more important than ever for organizations and schools to have an accessible and robust way to fundraise online! Last year, 4,051 organizations raised $20.7 million with GiveGab on #GivingTuesday. We want to keep this momentum up for 2021 as we support even more organizations fundraising on November 30.
GiveGab’s Peer-to-Peer Fundraising Suite makes it easy for your organization to take part in this globally recognized day of giving. Check out these tips on running a successful #GivingTuesday campaign with GiveGab!
Download the #GivingTuesday Guide
Getting started with your #GivingTuesday campaign is no easy task! There is a lot of thought and coordination involved in deciding to run a campaign and finding the best way to do it! GiveGab wants you to know we are here to support you! Check out our #GivingTuesday guide available to download for free for our current and future Peer-to-Peer Fundraising Suite clients.
In this guide, we will go over everything it takes to run a successful #GivingTuesday campaign on GiveGab. The guide is a collection of best practices based on #GivingTuesday fundraising trends we have observed. Within this download will cover everything from setting up a campaign, managing it on the big day, and creating a donor stewardship plan when the day is over.
Fundraising Tip: Check out our entire library of free resources for fundraising professionals for more insight into strategies and best practices.
Tell Your #GivingTuesday Story
Your #GivingTuesday story should be just as unique as your organization. Our Peer-to-Peer Fundraising Suite allows your organization the freedom to create a custom story that will display within your campaign. This is where you will share what you are fundraising for this #GivingTuesday, and highlight the amazing work you have done throughout the year.
Need inspiration for your #GivingTuesday story? Check out our blog post, 4 Ways to Start Using Nonprofit Storytelling in Your Online Fundraising.
For some potential donors, this could be the first time that they discovering your organization. Make sure there is information in your story about your mission and what people can do to help support your cause even after #GivingTuesday. Use our Nonprofit Storytelling Template to help get you started!
Since there will be many organizations asking for donations on December 1, it is important that your story stands out. Try to frame your story around a unique need or program for your organization and focus your efforts around that.
Fundraising Tip: Customize your donation levels with images and descriptions to help tie in your story throughout the campaign!
Use #GivingTuesday Branded Resources
Make it easy for your donors and supporters to recognize your organization’s participation in #GivingTuesday. When designing your campaign on our Peer-to-Peer Fundraising Suite, you have the ability to add images and graphics throughout. Between your cover photo, campaign image, and your thank you message, it is important to make sure your campaign is consistent and instantly recognizable.
During your #GivingTuesday campaign you will be using specific language for your communications and marketing of the day. With that, you should also be using #GivingTuesday specific graphics that match the theme of your ask. Our design team has created many #GivingTuesday downloadable goodies to use for your campaign. These include social share and custom profile images to use within your campaign and any promotions you do leading up to the day.
Engage in Peer-to-Peer Fundraising
Call upon your staff and your biggest supporters to boost your fundraising initiatives on #GivingTuesday. Using Peer-to-Peer fundraising is a proven way to raise awareness for your organization and get new donors! On average, a Peer-to-Peer fundraiser brings in 4 new donors. #GivingTuesday is the one day every year that donors are actively seeking organizations to give to. If they see that their friend or family member is involved and is advocating for the organization, they will be much more likely to give!
Through our Peer-to-Peer Fundraising Suite, your supporters can sign up to fundraise on behalf of your organization by creating a “mini-campaign” that champions for your cause. You can also invite supporters to become fundraisers right within your campaign. Just follow the steps outlined in our support article, “How do I recruit a peer-to-peer fundraiser for my campaign?”
Each peer-to-peer fundraiser will have their own toolkit and profile, but the donations will come straight to you! They are able to set their own goals, tell their stories, and reach out to potential donors directly through email or social media. It is a fun and easy way for your supporters to share the impact that your organization made in their lives and also inspires others to give to a great cause.
Fundraising Tip: Have your board members sign up to become peer-to-peer fundraisers to create some fun competition amongst them.
Leverage Matches and Challenges
Take your #GivingTuesday campaign to the next level with Matches and Challenges. These features available to Peer-to-Peer Fundraising Suite clients, allow your organization to highlight its biggest donors and sponsors for the day. They also create a sense of excitement around the day by making donors feel like their donation will go beyond their initial gift.
A ‘match‘ should be created when funds that were donated from a person or company are intended to be used to double the amount raised by your organization. When you are able to secure matching funds and create a match through your campaign, donations that come in will automatically appear to be doubled. This will make your donors feel that they are able to create an even greater impact on your organization.
A ‘challenge‘ should be created when funds are given to your organization to be unlocked once you hit a fundraising milestone. Examples of this include reaching a specified donation or donor amount. Donors will be able to track the progress of your challenge right on your campaign page. Once the milestone is reached, those funds will automatically be released into your organization’s total raised! Your donors will feel a sense of unity as they work together to reach your challenge!
Fundraising Tip: Add your matching sponsor’s name, logo, and description to recognize their impact in your campaign!
Write into our GG Chat
With our Peer-to-Peer Fundraising Suite, you have someone there to assist you in every step of creating and running your #GivingTuesday campaign. GG Chat is GiveGab’s automated help center and educational database, providing unparalleled support to anyone fundraising or donating through the platform.
Powered by our passionate team of Customer Success Champions, GG Chat is made possible through our exclusive integration with Intercom. These are real people that will stick with you to answer questions, troubleshoot issues, and offer best practices.
Are you ready to get started with your #GivingTuesday campaign?
If your organization is already affiliated with our Peer-to-Peer Fundraising suite, you can begin creating your campaign by following these step-by-step instructions.
Still thinking about if our Peer-to-Peer Fundraising Suite is right for your organization’s upcoming #GivingTuesday campaign? We are here to answer any questions you may have about this fundraising suite. Just write into our GG Chat mentioned above and our Customer Success Champions will be happy to assist you.