Back to Blog

Fundraising Events Aren’t ALL About the Funds

Events can be stressful! Between deciding the when and where to actually having the time and resources to execute it properly.

It’s important to ensure that any event your organization hosts has the greatest potential return on investment.

That’s why fundraising events are about so much more than just raising funds! Events provide a unique opportunity for your organization to gather supporters in one place and share their passion with your community.

When you read between the lines, there is so much an event can provide for your organization!

1. Research Prospective Donors

When using online tools to collect your event registration, it is easier than ever to gather key information that will help you gauge potential support.

With just a few clicks you can find out who spent a substantial amount on tickets that could be a major donor or who has been attending this event every year and is worth having a conversation with.

With so much information at your fingertips, learning more about potential relationships is a possibility for organizations of all shapes and sizes.

2. Cultivate & Steward Relationships 

An event may be one of the only times throughout the year where you have your supporters in arms reach. By bringing these important supporters together, you and your team have the opportunity to get to know them better and recognize them as a part of the fabric of your organization.

Taking the time to foster these relationships during your next event will leave more attendees feeling excited and proud to support your cause.

3. Share Your Social Proof 

When you gather your supporters together for an in-person event, and you can visibly see all those passionate about your cause come together, it can be a fantastic way to share that support across all your channels.

Make sure to take lots of photos or videos to capture those that have come together to support you, and encourage others in your community to be a part of the fun.

While the dollars you raise for your mission are important, the other benefits of hosting an event for your organization should not be ignored.

To learn even more about how to better leverage events to engage your supporters, join your friends at GiveGab for a webinar on Thursday, August 9 at 1:00 PM ET. Listen to the recording of tis webinar here!

We’ll cover insider tips, best practices, and examples to make your next event a sure-fire success!