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Four Primary Benefits of P2P Fundraising

If you are a nonprofit leader trying to manage the daily operations of your organization while also handling the demands and stressors of fundraising, then you’ve probably noticed that all of the steps, strategies, and stages of fundraising can stack up quickly and become overwhelming.

You’ve likely also seen the trend towards crowdsourcing and crowdfunding that more and more nonprofits are using to both expand the reach of their fundraising efforts and take some of the daily stress of fundraising off of the shoulders of nonprofit organizers and leaders.

It is no secret that the benefits of peer-to-peer (P2P) fundraising are numerous.

In this blog post, I’m going to break down the benefits to the most basic elements that will help your organization have the most successful experience possible!

1. Expand Your Reach

Expand the reach of your organization to a new network – Your P2P fundraisers will be calling on their personal network to help raise money for your Giving Day campaign, exposing your organization to new donors.

Benefits P2P Fundraising


2. Increase Average Donations

Increase the average number of donations – By recruiting P2P fundraisers, your Giving Day profile will benefit from increased marketing efforts. Not only will your Giving Day team be marketing your profile, but your fundraisers will as well. Your Giving Day profile will be exposed to a larger network when promoted by multiple sources, resulting in an increased number of donors.

3. Engage Top Supporters

Engage with your top supporters – Engaging your top supporters is important to keep them involved with your work and your organization. Let those supporters know how important their passion is to your mission by recruiting them as champions of your cause!

4. P2P is Easy, Fun, and Rewarding

Utilizing the power of P2P fundraising is easy! – Check out our free tools and templates and share them with your fundraisers to ensure their success.

Happy p2p fundraising!