The Benefits of Thanking Your Donors – Article Roundup
The benefits of thanking your donors extend far beyond the obvious.
Besides being the natural reaction of a polite and caring individual, there are plenty of incentives for fundraising professionals to want to thank their donors, thank them well, and keep finding new ways to make them feel appreciated for their donations.
Below is a collection of articles from experts and influencers within the nonprofit sphere that are worth a look. You will find arguments for why you should thank your donors, benefits of doing so, as well as some ideas and methods for being most effective with your messaging.
How to Thank Donors — and Bring Them Closer to Your Cause
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How one phone call can increase donor retention
“Not only is calling new donors within the first few days after they give timely, it’s personal. A call puts a relatable, human voice to the organization and lends the caller a chance to learn more about the donor and build a deeper relationship with them.”
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5 Steps to Thanking Donors So They’ll Never
Forget You
“Giving makes us feel good. That’s why we do it. And if you want donors to keep doing it, you need to keep the feeling going. You begin that process with a great thank you.”
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Four Words to Never Say When Making Thank
You Calls
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How to Call Donors Just to Say Thank You for Donating
“Since retention of donors has been dismal and getting worse, anything that helps get donors to come back should be a tactic frequently used.”
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Feeling stuck? How to write a thank you that works
“Just like your appeal letter, the first line of your thank you does some heavy lifting. Make it sing.”
Thanking your donors is a critical component of good stewardship. We hope you found this collection of articles helpful.
