S1E8 - Segmenting your Giving Day Efforts for Greater Impact and Engagement
In Episode 8 of Giving & Gabbing, Jackie and Karin are joined by Carol Ferguson, Director of Donor Relations & Programs at The Orange County Community Foundation. Throughout the year, OCCF hosts Collaborative Giving Days celebrating nonprofits serving different cause-areas such as youth services through Igniting Potential and homelessness services through Help Them Home. In previous years, the Community Foundation held a traditional Giving Day, iHeartOC, encompassing all nonprofits in Orange County.
Throughout this interview, Carol discusses the strategies behind pivoting to collaborative days and their impact on participating nonprofits.