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Valerie Ross

New York Council of Nonprofits (NYCON) is a 501(C)(3) membership-based, mission-driven, statewide association of diverse charitable nonprofit organizations. They provide a collective policy voice for the nonprofit sector and serve as a crucial support and information provider.

Valerie Ross, VP of Membership & Marketing for New York Council of Nonprofits (NYCON), shared her experience hosting New York's first-ever statewide Giving Day, #NYGivesDay 2016, on GiveGab's giving platform.

About #NYGivesDay

New York Gives Day 2016 occurred in tandem with the #GivingTuesday movement on 11/29/16 and was established by NYCON and United Way of New York State to increase philanthropy and heighten awareness of the important work of nonprofit organizations throughout the vast state of New York.

Choosing GiveGab

Valerie's favorite aspects of using GiveGab's giving platform for #NYGivesDay were as follows:

  • Very User-Friendly
  • Simple Interface
  • Easy Set-up for Non-technical Users
  • Customizable Campaigns
  • Scalability to Alternate Platforms
  • Leaderboards

The #NYGivesDay Leaderboards were on display throughout the duration of the Giving Day and featured organizations in order by most donations raised and most donors.

NYGives Leaderboards

Favorite Features

Every Giving Day through GiveGab comes with a toolkit that includes pre-made graphics (made by our in-house design team) and customized to that Giving Day's theme and the specifications of the hosts. Valerie told us why the graphics were some of her favorite Giving Day features. "I loved the graphics. Nonprofits usually don't have a design team. The graphics, logos, and tools GiveGab gave to organizations helped them look professional and sophisticated. It makes a world of difference."

Giving Day Experience

A 24-hour giving event like #NYGivesDay tends to bring about a lot of hype and excitement, which is a huge part of why they're so successful at attracting awareness and funds for those participating and marketing themselves for the day.

Valerie highlighted seeing the excitement and energy from their NYCON members all day as her favorite Giving Day experience.

Awesome Results

According to Valerie, hosting this Giving Day helped the New York Council of Nonprofits achieve the following goals:

  • Met the needs of our members by providing an educational & online giving tool
  • Provided a platform to raise NYCON's visibility in the online giving space
  • Started bringing nonprofits together statewide to view themselves as a community
  • Connected donors with BoardnetUSA

Fundraising Results for








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