Giving Day Marketing Playbook

for Educational Institutions

Engage your campus community, raise school spirit, and amplify the impact of your Giving Day with these marketing best practices, ideas, and examples outlined in the playbook!


What's in the Playbook?

Explore marketing strategies that you can begin implementing for your Giving Day right away! Topics covered in the playbook include: 

  • Social Media 
  • PR & Media Relations 
  • Promotion & Advertising 
  • Communications 
  • Community Engagement and Partnerships 

We support Giving Days for education institutions of all types and sizes, and throughout the playbook we showcase best-practices in action!

Launch a Giving Day with GiveGab!

GiveGab's Giving Day technology opens in-person and digital avenues for your school to share campus stories, reach more donors, and raise unrestricted funds that benefit your entire community.

Whether you are looking to put your Annual Fund first, update alumni demographics and giving data, end a giving plateau, or need an innovative platform to make your Giving Day dreams come true, GiveGab is here to help!

GiveGab's giving day product is robust, secure, and well-maintained. Their product team helped us develop the giving day site of our dreams, and-with the help of their amazing product and customer success teams-we surpassed our goals. Our expectations were high and GiveGab delivered.
Brandon Tabor
Director of Marketing Operations, University of Notre Dame