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The Challenge

  • Wanted a way to cut down on pledge drives so they would interrupt the news less

  • Needed to be able to provide a clear way for donors to give

WBUR phone

The Solution

  • Increased visibility and presence with the addition of pre-event pages and giving, embedded live video feed (displaying treadmill cam), and banner ads

  • Ease of giving via mobile device shown through significant increase in mobile donations


WBUR laptop

Key Results

WBUR


50%

Reduced fundraising days in the last 2 years

25%

Increased Donations year over year

34%

Improved Conversion Rate

67%

Increased Mobile Donations


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