Your board members can play a fundamental role in your #GivingTuesday success.

To help them be effective at promoting and fundraising on your behalf, you need to provide them with the proper tools and education, so that everyone is working toward the same goal on #GivingTuesday.

1. Ask

It’s not always easy to ask for help, but your board is there to help support your mission, so don’t be afraid to ask!

Your board is there to help support your mission, so don’t be afraid to ask for their help.

One of their roles as board members is to assist with fundraising, so you should ask them to do peer-to-peer fundraising for your #GivingTuesday campaign.

Encourage friendly competition amongst board members or even have the board create their own team fundraising page to work together. On GiveGab, it’s easy to sign up, create a campaign and enable peer-to-peer fundraising for your supporters to join in.

GiveGab’s fundraising toolkit walks every fundraiser through a step-by-step process down the road to success.

2. Educate

Your board is familiar with your organization’s mission and values because they’ve seen firsthand how your programs work. If they’re not already volunteering for your organization, ask them to sign up for the next opportunity. Then they’ll be better prepared to tell a story about their own experiences.

Remind your board members of the importance of year-end fundraising and the impact of #GivingTuesday.

It’s also important to remind your board members about the importance of year-end fundraising, and the potential impact #GivingTuesday can have.

This is a big opportunity for your organization to kickstart your year-end fundraising efforts. For more information on what #GivingTuesday is and how it all started, check out the official #GivingTuesday website.

3. Support

You need to give your board the proper tools and materials to succeed. Make sure they understand the messaging of your campaign. Provide sample content for email asks, social media posts, and even prompts for in-person conversations. Sample content is readily available within GiveGab’s #GivingTuesday Resources and the official #GivingTuesday toolkit.

You need to give your board the proper tools and materials to succeed.

Have you started planning your #GivingTuesday campaign yet?