Creating a Social Media Strategy for GivingTuesday – Resource Roundup
GivingTuesday is best known as a giving movement that uses the power of social media to spread generosity within local communities and throughout the entire world. It is a day where voices of the nonprofit community are amplified, and donors are actively searching for new causes to support.
The nonprofit sector has seen an increase in the use of social media for fundraising over the past few years. With peer-to-peer fundraising and digital giving at the forefront, it has become more important than ever to have a presence online and to connect with your community through this channel.
Most people are now getting their news and information through social media, so it makes sense that they are also using this platform to learn more about causes they are passionate about. The potential to reach donors through social media significantly grows on GivingTuesday. With a whole day centered around giving, their social accounts will be full of their peers sharing their stories of philanthropy and encouraging others to donate.
With so much activity on social media that day, it also means that your organization’s message needs to stand out and cut through the noise. Providing fresh and engaging messaging and graphics for your followers is a must. Your social posts should quickly grab the attention of the donor and provide them with a simple way to take action.
Ensuring that your organization is leveraging the momentum created on social media during GivingTuesday is a crucial step to running a successful campaign.
We have compiled a list of resources from fundraising thought leaders to provide meaningful tips, guides, and templates to help your organization make the most out of social media on GivingTuesday. Check them out below!
Logos and Social Shares
Downloads – GiveGab’s GivingTuesday Social Shares
Published by GiveGab
To help your organization get social, GiveGab’s Graphic Designers have created GivingTuesday downloads, including headers, profile images, and social shares to use throughout your campaign!
Download Now
Downloads – GiveGab’s GivingTuesday Social Shares
Published by GivingTuesday
The GivingTuesday team encourages fundraisers and supporters of their movement to get creative on social media throughout the year and especially leading up to GivingTuesday. Their team has provided original art files for their GivingTuesday logos with encouragement to make them your own by editing them to fit your branding and messaging.
Download Now
Downloads – GivingTuesday Canva Templates
Published by GivingTuesday
Looking to create social media graphics for GivingTuesday and are completely customizable? The GivingTuesday team has created a library of downloadable templates within Canva that fundraisers may use to design engaging posts as they prepare for their upcoming campaigns. Canva is free to use for nonprofit organizations.
Download Now
Social Media Strategy
E-Book – The Ultimate Guide To GivingTuesday Success
Published by GiveGab
This free eBook will help to prepare you for your most successful GivingTuesday yet including a step-by-step plan leading up to the day, a communications timeline, insights into creating a social media strategy, tips for success, and much more!
Read More
Article – #GivingTuesday: Social Media Fundraising 101
Published by Salsa Labs
This blog will examine a few of the most important practices of a nonprofit with a successful social media strategy. These include using the platforms that work best for you, being open to experimentation, telling and spreading, your story, and including a call to action.
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Toolkit – The Complete Guide to GivingTuesday for Nonprofits, Community Organizations, and Causes
Published by GivingTuesday
This guide provides some ideas and basic organizing tactics you can use to rally support for your movement on GivingTuesday. Resources provided include sample social media messaging, tips for activating support on social media, how to prepare social accounts for GivingTuesday, and much more!
Article – Nonprofit Guide to Snapchat
Published by GiveGab
Rich opportunities exist for nonprofits looking to use Snapchat to boost their fundraising efforts. This article covers some of the most effective strategies for using Snapchat as a fundraising tool.
Article –Social Media for Nonprofits: How to Make an Impact
Published by LinkedIn
Learn from experts at LinkedIn on how to create a social media strategy that spreads your organization’s message and helps you attract supporters and donors. This article offers support in how to establish goals, create engaging content, and track progress.
Article – Amplify Your Giving Day Marketing Efforts With Instagram
Published by GiveGab
Learn from experts at LinkedIn on how to create a social media strategy that spreads your organization’s message and helps you attract supporters and donors. This article offers support in how to establish goals, create engaging content, and track progress.
Survey Report – Social Media Predicted as Top Growth Area for Nonprofits of All Sizes
Published by EveryAction
Over the next 3-5 years, most nonprofits predict they’ll see the most growth in their social media channels. Find out how these insights could help you develop your social media strategy during GivingTuesday.
With great resources in hand, your cause can easily begin to leverage the power of social media this GivingTuesday! Having a presence online during this internationally recognized day of giving means you can reach new donors and engage with a wider audience of supporters.
Make sure your GivingTuesday campaign page matches the sophistication of your social media strategy. GiveGab’s Peer to Peer Fundraising Suite allows you to create a customized and mobile-friendly fundraising campaign that you’ll be eager to share across your networks.
