When Should I Start Planning My Giving Day?
“Planning a Giving Day event is similar to planning a wedding – although it’s only one day, you want months to prepare so everything goes smoothly.” – Michelle Mullins, Assistant Director of Integrated Marketing Strategy at College of Charleston |
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We are often asked, “When should I start planning my Giving Day?” by Foundations, Hospitals, and Educational Institutions looking to host their own. The long and short answer is: As soon as you can! Let’s talk through why providing your team plenty of time to prepare is key to your Giving Day’s success.
Imagine your Giving Day is 3-5 months away. You are busy finalizing details and assisting participating organizations. There’s no time for brainstorming or implementing creative strategies and fun ideas to increase engagement and support. You keep saying things like, “That is a great idea! Maybe next year!”. No need to wait until next year! … By starting your planning process 6-9 months out, you’re allowing yourself and your team enough time to strategize, plan, and implement ideas for this year’s Giving Day.
You may be wondering, “What do I need all that time for?”. Great question! You’ll want to give yourself enough time to:
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Also, you’ll want to consider that participating organizations and funds need time to:
- Coordinate other fundraising efforts throughout the season to ensure there aren’t conflicting campaigns.
- Secure match sponsorships as they significantly boost fundraising efforts.
- Recruit Peer-to-Peer Fundraisers to strengthen their campaign & reach new donors.
- Customize their Giving Day profile because organizations that connect their goals to GiveGab features do the best!
- Review training materials so they are prepared for success!
- Create their communications strategy to build awareness and hype within their supporter base.
This list, while non-exhaustive, provides key milestone examples that require time, planning, and forethought.
Essentially, it’s about setting yourself up for success. The most successful Giving Days we see are those with sponsors, prizes, and a strategic plan in place to meet their goals. Perhaps your goal is to boost dollars raised, increase engagement, or bring in new donors. GiveGab project managers are here to help you strategize ways to meet your specific goals.
Our partner at College of Charleson’s CofC Day, Michelle Mullins, says that “a year to six months (is) the sweet spot for preparation to ensure the day is a success.” Her advice is to “give yourself as much time as possible to coordinate all the moving pieces – fundraising, marketing, project management, and events – and reach out to your GiveGab team for a sample project timeline to help you (stay) on track!” Just like planning a wedding, you will want to give yourself plenty of lead time before the big day! |
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So, when should you begin planning to ensure your Giving Day is a success? … Connect with our Engagement Team to discuss your ideal timeline and begin planning your Giving Day today!