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GiveGab Insider: Mother’s Day of Giving 2022 

On May 8, 2022, GiveGab is partnering with Google Registry to launch the first-ever Mother’s Day of Giving. This is a 24-hour digital fundraising event dedicated to combating maternal and family health disparities that remain all too prevalent in the United States—especially in underserved communities. 

Mother's Day of Giving logo

Through Mother’s Day of Giving, donors from all over the country will rally together to support five incredible organizations serving maternal, postpartum, and family health issues.

Each organization will have a custom profile on the Mother’s Day of Giving site, allowing them to share their individual stories and areas of greatest need. We encourage you to explore each profile to learn about the missions of these participating organizations, educate yourself on the growing needs in their communities, and further support their efforts! 

To ensure that more of your intended gift goes directly to serving these essential maternal, postpartum, and family health issues, GiveGab has dropped its platform fee on all donations made through Mother’s Day of Giving. It is an honor to offer our Giving Day technology to these organizations, making it easy for them to collect funds securely and efficiently online. 

As another way to make a greater impact during Mother’s Day of Giving, GiveGab is awarding $100 to each participating organization that receives a gift from 10 unique donors! That means your donation could be the one that unlocks $100 for your cause. 

Ready to make your gift? We are pleased to share that the Mother’s Day of Giving site is already accepting donations! Although the official Giving Day will take place on May 8, 2022, you can make a gift to any of the participating organizations up until May 9th, 2022!  

Illustration of flowers in a pot

We are proud to partner with Google Registry to help amplify the voices of our participating organizations and the voices of those who benefit from their wide range of services. As a member of their Early Adopter Program, Mother’s Day of Giving will be leveraging GiveGab’s domain, with the full site URL as By having a simple and intuitive site address, Google Registry is helping us make it even easier to spread awareness around this initiative. 

While every Mother’s Day of Giving donation makes a difference, we understand that not everyone can make a monetary gift. There are many other ways you can be involved in the success of the Giving Day:  

  • Learn more about the participating organizations—Find ways to stay up to date with the work of these participating organizations. Follow them on social media, sign up for their newsletters, and support their future campaigns.  
  • Become a Peer-to-Peer fundraiserRaise funds on behalf of the participating organization that resonates most with you. Create and share your custom fundraiser page to your network and reach new donors for the cause. 
  • Share Mother’s Day of Giving on social media—Help get the word out about this exciting initiative. Download a social share from our toolkit and write a post encouraging your followers to visit
  • Volunteer your time—Explore the participating organizations’ websites for volunteer opportunities that match your talents and passions.  

Meet the Participating Organizations 

Black Mamas ATX 

Black Mamas ATX logo

Black Mamas ATX has been serving Black mothers in central Texas since 2018. Its mission is to ensure that Black women survive and thrive before, during, and after childbirth with a goal to reduce and ultimately eliminate the alarming maternal mortality and morbidity rates among Black mothers in Central Texas. Black Mamas ATX specializes in providing support programs, increased awareness training, outreach, and research to ensure that Black mothers have access to the education and resources needed to have healthy pregnancies and birthing experiences. 


Gennisi Charitable Birth Services, Inc  logo

Gennisi Charitable Birth Services, Inc 

Established in 2021, Gennisi Charitable Birth Services, Inc. provides free and low-cost pregnancy, birth, and postpartum doula support services to families in need. Gennisi Charitable Birth Services addresses the birth disparities within communities of color, more specifically in the African American community. 


Giving Austin Labor Support 

Giving Austin Labor Support logo

GALS is dedicated to providing emotional, physical, and informational support to birthing people and healthcare professionals who are under-supported to improve birth outcomes and empower families. GALS works to ensure that no one gives birth alone in Central Texas through their five main programs: On-Call Birth Support, Jail Support, Full Spectrum Doula, Postpartum Doula, and Childcare for Black Mamas. 


Hello Neighbor 

Hello Neighbor Logo

Since 2017, it has been the mission and heartbeat of Hello Neighbor to provide support to refugee and immigrant families in Pittsburgh. With the support of its community, Hello Neighbor has served over 800 of Pittsburgh’s newest neighbors from 17 countries, providing them with essential resources and support as they navigate the challenges of adjusting to life in America. 


The Cradle 

The Cradle Logo

The Cradle is a 501(c)3 nonprofit, licensed child welfare agency founded in 1923, providing adoption services, counseling, and educational support. Headquartered in Illinois, The Cradle provides expectant and birth mothers with access to care, counseling, and nursery services as well as education, counseling, and resources for adoptive parents. 


Beyond Mother’s Day of Giving 

Google Registry has recently launched, a resource dedicated to highlighting inequities in maternal health and helping families at different stages of parenthood. This site provides a comprehensive list of organizations serving maternal, postpartum, and family issues that need your support. Additionally, offers three active research studies open to birthing parents interested in playing a role in improving the future of healthcare research.  

This Mother’s Day is an opportunity to come together in support of organizations serving maternal, postpartum, and family health issues through Mother’s Day of Giving. We encourage you to visit the site on May 8, to give back and help us combat maternal and family health disparities.