March & April 2022 Product Updates: Now Offering Venmo & PayPal
In this article, learn more about GiveGab’s latest product updates -including the new Analytics Dashboard, and payment options with Venmo & PayPal.
Giving Days are online fundraising challenges (24 hours or longer) that bring communities and campuses together to raise awareness and funds for different initiatives.
Powering Your Giving Day with Data
In a world driven by data, it’s no wonder that it can play a significant role in the success of your Giving Day. Data is a tool that can be used not only to reflect on past results, but also to forecast the future. With that in mind, we are excited to introduce the new Advanced Analytics Dashboard.
Over the years we have seen many Giving Day partners harness their data to inspire fundraising. Knowing the power data can have, we invested time into building an Advanced Analytics Dashboard to visually represent powerful analytics that can spark fundraising growth.
Within GiveGab’s Advanced Analytics tab, both Giving Day hosts and their participating groups and organizations have access to high-level and in-depth data. Accessible data includes, but is not limited to, general dollars raised and total donors, average donation amounts, new donor count, organization performance, site traffic, and year-over-year comparisons.
As your Giving Day grows and you enable more premium features, you’ll even be able to see breakdowns of payment methods, which will show how much is raised within mobile pay, text-to-give, donor-advised funds, Tip the Host, and more!
Learn more about how to leverage your Giving Day data in our latest blog, 5 Ways Data Powers Your Giving Day.
Expanding Your Donor Base with Venmo & PayPal
GiveGab’s newest integration with Venmo and PayPal allows you to meet your donors where they are, attract new supporters, and increase conversion rates for those giving through their mobile devices.
Did you know that more than 50% of current donors giving on the GiveGab platform are doing so on a mobile device? We know that making more accessible payment options through our trusted payment processors helps you meet donors where they are and convert even more mobile device transactions. With Venmo & PayPal, you’ll no longer have to worry about a donor abandoning their gift just because their card is out of reach!
Additionally, these payment integrations allow your organization to tap into a growing donor base full of millions of current app users who embrace an “on-the-go” lifestyle. By enabling donation payment options for Venmo and PayPal, you can appeal even more to young alumni and current students or community philanthropists from the millennial crown and the newest generation of “philanthrop-teens.”
*To enable the new PayPal and Venmo integration on GiveGab’s Giving Days, Philanthropy Hub, Community Giving, Crowdfunding, or Donation Sites, users must have a PayPal business account.
The GiveGab team dedicates time to respond to our customer’s feedback to create impactful, robust additions to the GiveGab Fundraising Platform. Learn more each month by visiting our blog.