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What is #GivingTuesdayNow?

#GivingTuesdayNow is an international day of generosity taking place on May 5, 2020, in response to the urgent need resulting from the COVID-19 pandemic.

Launched by the GivingTuesday team, this global movement aims to inspire all forms of giving at a time when it’s most needed.

As featured in a recent press release, GivingTuesday’s CEO, Asha Curran said, “As a global community, we can mourn this moment of extreme crisis while also finding the opportunity to support one another. We each have the power to make an impact with acts of generosity, no matter how small, and to ensure the sustainability of organizations and services that are crucial to the care and support of our communities.”

GivingTuesday is a global day of generosity created in 2012 and celebrated annually on the first Tuesday following Black Friday and Cyber Monday as a day to offset two days of consumerism with a day of giving back. GivingTuesday 2020 will take place on December 1st.

How to Take Part in #GivingTuesdayNow

#GivingTuesdayNow offers a wide range of ideas for how to get involved; from giving and volunteering to acts of gratitude and kindness. Learn more about these ideas and more through their Idea Factory page.#GivingTuesdayNow

Having a variety of ways to show support during this time of great uncertainty and fear empowers everyone to help and take action in the ways that are within their capacity.

How to Leverage #GivingTuesdayNow for Fundraising

The sudden and prolonged impact of the COVID-19 pandemic on the world and each of our everyday lives is undeniable. In every community, we’re seeing people suffering as a result, but we’re also seeing many others stepping up to help those that need it most.

An important factor to keep in mind as someone fundraising on behalf of a nonprofit organization is that your unique mission, messaging, and assets need to hold true and remain consistent. Leveraging the marketing power of the #GivingTuesdayNow movement can be a great addition to your current strategy and momentum.

This video from CCS Fundraising offers Quick Tips to Maximize Your #GivingTuesdayNow Strategy:



#GivingTuesdayNow on GiveGab

As an official platform partner for #GivingTuesdayNow, the GiveGab team understands that while we are physically distancing, this global initiative can bring us together.

We are waiving the subscription fee for our peer-to-peer fundraising suite for nonprofits and schools through June 30, 2020, when you sign up to create a fundraising campaign before #GivingTuesdayNow on May 5!

Learn more about all the free resources GiveGab is providing for COVID-19 crisis relief and join the many organizations already running campaigns!