GivingTuesday 2021 Results on GiveGab
On November 30, 2021, donors came out to show their support like never before in celebration of GivingTuedsay. GiveGab has been a proud participant of the GivingTuesday movement since our platform first supported fundraising in 2015. In the seven years following, we have increased our mark on the day from $176,555 raised on our platform in 2015 to an astonishing $31.3 Million in 2021.
The GivingTuesday Data Commons estimates that 35 million Americans played an active role in this year’s internationally recognized day of generosity. Since its inception in 2012, GivingTuesday has continued to “inspire people around the world to give gifts of time, skills, goods, advocacy, and more, showing that everyone has something to give and every act of generosity counts.”
Organizations across the world are still directly affected by the COVID-19 pandemic. As they begin their slow and strategic recovery, philanthropic support is still needed more than ever. The GivingTuesday movement amplifies the voices of these important causes to rally the support they need to continue their missions of serving vulnerable populations.
Last year, GiveGab saw giving soar to new heights on GivingTuesday 2020, as the needs of organizations reached critical levels. This year, we and thrilled to find that the momentum of GivingTuesday continued to grow leading to extraordinary results and impact generated on November 30, 2021.
GivingTuesday 2021 Results
On the GiveGab platform, GivingTuesday 2021 initiatives equated to a record-breaking $31.3 million including $25.1 million raised just on November 30. More people gave than ever before on GiveGab with 54,754 donors making 107,749 gifts to 3,818 organizations, schools, and hospitals. Generosity also grew substantially in 2021 with the average online donation at $156.20 per gift, a 23% increase from the previous year.
Check out our other key statistics from the day.
None of these accomplishments would have been possible without the hard work of our Giving Day and year-round fundraising partners, their participating organizations, and the overwhelming support shown by donors throughout the world.
Our Giving Day Partners
Year over year, GivingTuesday continues to be the most popular date for our Giving Day partners to host their events. With GivingTuesday being the international day of giving, our partners want to align with this global movement to facilitate lasting change in their local communities.
GiveGab was proud to cheer on returning Giving Day partners who continued to experience year-over-year growth on our platform. And, as more causes turn to digital fundraising, we welcomed some new partners to our site to host their first Giving Day with GiveGab.
New Giving Days in 2021 included:
- American Bird Conservancy Giving Day
- Caring Across Generations
- #GivingTuesday731
- Giving Tuesday at High Point University
- Staffworks Save A Life Campaign
- Vanderbilt Giving Tuesday: You Belong 2021
For an in-depth look, browse our blog article, GivingTuesday 2021 – Giving Days on GiveGab. In total, GiveGab supported 83 Giving Day sites!
Our Customer Success Team has worked directly with our Giving Day partners for months in preparation for GivingTuesday 2021. They have become extensions of our partners’ teams, focusing on how they can help these philanthropic leaders reach new goals, engage donors in creative ways, and provide resources and expertise. On November 30, members of this team shared a special message on our social media accounts, wishing success to all our partners.
Success Stories
Listen to what a few of our Giving Day partners have to say about their most recent GivingTuesday experience!
The Panhandle Gives powered by the Amarillo Area Foundation for nonprofits in the Panhandle area of Texas, reached over 140% of their goal this GivingTuesday.
“During The Panhandle Gives, two donors reached out to me to say how much they appreciate the ease of use of our giving site. Happy donors equal successful giving campaigns, and we attribute a large portion of that to GiveGab.” – Amy Lovell, Director of Philanthropic Partnerships, Amarillo Area Foundation
The Big Give, hosted by the United Way of Knoxville, was blown away by the impact they were able to generate for nonprofits serving in Knoxville, TN.
“The awesome team at GiveGab has helped us completely transform what Giving Tuesday looks like in our community over the last three years. By helping us set up a community-wide Giving Day, we’re able to connect with thousands of donors and raise money for 100+ local nonprofits in Knoxville. Our GiveGab project managers have worked with us since the beginning and have become good friends as well as valued partners in our work! We can’t say enough great things about this organization!” – Anna Moseley, Senior Marketing Specialist, United Way of Greater Knoxville
#iGiveCatholic saw tremendous growth during their annual Giving Day that supports partnering arch/dioceses, foundations, and organizations operating nationwide!
“The success of #iGiveCatholic on #GivingTuesday is the fruit of great relationships built on a solid foundation; all masterfully constructed by the Holy Spirit. That foundation is our relationship with GiveGab, and is one of respect and trust. Like family, we don’t always agree. Every year, we come through the Giving Day together; each organization stronger and wiser. Thanks to each person at GiveGab for using your unique gifts and talents to help #iGiveCatholic accomplish what we are called to do in order to build the Church and impact the world.” – National Program Director, #iGiveCatholic
GivingTuesday Data From EveryAction
EveryAction, the parent company of GiveGab and other platforms such as Mobilize and Salsa Labs, has provided an in-depth look at the impact that was generated on GivingTuesday across its affiliate brands.
As the fastest growing fundraising platform and CRM, EveryAction has provided a robust set of products that led to record-breaking success among its users on GivingTuesday.
Key findings from this report include:
- Donation revenue for GivingTuesday 2021 is up by 18.2% from GivingTuesday 2020.
- Nonprofits sent nearly 630 million GivingTuesday focused emails
- Organizations are adopting functionalities to help them optimize their Giving Week.
- Attendees sign up to volunteer not just on GivingTuesday, but also on Black Friday.
Access EveryAction’s GivingTuesday report and findings here.
As we watch this giving movement continue to grow, we look ahead to the next GivingTuesday with high anticipation, and we hope you are doing the same. We are so thankful for all involved in making this our best GivingTuesday yet.
None of this would be possible without the amazing efforts of our partners and their generous communities. We can’t wait to see the amazing things that will happen this year as this $31.3 million is put to work making the world a better place.
“With the year we’ve just had following the pandemic, nonprofits needed more help than ever, so it was especially heartwarming to see the level of generosity we saw leading up to and during GivingTuesday. Our repeat Giving Days have averaged 74% growth in fundraising compared to last year, and that’s a testament to the drive and commitment of our partners to support their communities.” – Charlie Mulligan, CEO, and Co-Founder of GiveGab
