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Generosity Sparked; A Retrospective on Giving During COVID-19

COVID-19 overwhelmed and devastated communities all across the globe. It took lives, cut jobs, put out businesses, and placed enormous pressure on nonprofits that provide services and support to these impacted people. What we found at GiveGab was that the hardship created by COVID-19 did not snuff out generosity, it sparked it. Communities came together in a big way in 2020.

Alone we can do so little; together, we can do so much.

– Helen Keller

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gtnow-statsMany Giving Day hosts pivoted their traditional strategy and spun up relief sites. Some organized their Giving Day to coincide with the GivingTuesdayNow campaign that was launched on May 5th, 2020, to facilitate COVID-19 relief fundraising. A staggering $10.4 Million was raised for 3,381 organizations on GiveGab that day alone.

GiveGab responded swiftly and compassionately to the needs of the nonprofit community. We helped partners pivot existing Giving Day sites to relief sites and provided workshops around fundraising during COVID and holding 100% virtual events. For those not participating in a Giving Day, they could access GiveGab’s P2P Fundraising Suite product free of charge, which 174 organizations utilized.

As the year progressed, it became evident that COVID-19 wasn’t going away anytime soon. Nonprofits continued to struggle to provide services and cover expenses for staff and rent, all while keeping guidelines in place to keep everyone safe and healthy. GivingTuesday 2020 was a much-anticipated fundraising event to keep those nonprofits afloat and our communities supported.
Organizations and schools using GiveGab for their GivingTuesday 2020 efforts raised $20.7 Million! That’s $7.8 million more than Giving Tuesday 2019 raised and a 63% increase in online donations.
You may be thinking, the pandemic isn’t over; communities and nonprofits are still struggling. You are right. While communities are easing back into “normalcy”, we are not out of the woods yet. This GivingTuesday 2021, we have another opportunity to strengthen the support systems in our communities by donating to both local and global campaigns.
Not able to give a monetary gift? … Reach out to organizations to learn about other ways to get involved and support their success! Everyone has something to offer, whether it’s $5, $5,000, volunteering time, being a Peer-to-Peer Fundraiser, or whatever creative way you find to further their mission. When we contribute what we can, we lift up everyone around us. Share what you are able to this GivingTuesday!
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