A Night For Austin 2020 – An Austin Community Foundation Case Study
As the Philanthropic Leader of the Austin Community, long-standing Donation Forms customer, Austin Community Foundation partnered with a truly incredible event benefiting several organizations operating in the Austin community.
A Night for Austin was a 2-hour live musical benefit with an incredible array of talented artists and special guests including Paul Simon, Owen Wilson, and Wille Nelson, that took place on June 10, 2020
Event producers were looking for a way to seamlessly integrate online fundraising with the live-stream site. The Austin Community Foundation was able to utilize GiveGab Donation Forms for the event because they could adopt the website’s existing style, and could easily be embedded with a single line of code. This gave A Night for Austin a cohesive look and provided donors a way to make their gift without being taken away from the live event.
In addition to offering the fundraising tools necessary for an event of this caliber, Austin Community Foundation also supported the event producers in selecting the seven organizations that would receive the funds raised during A Night For Austin.
In just two hours, $603,000 was raised by 8,300 generous donors. A Night for Austin made an unfathomable impact on so many organizations who desperately needed its support. It was an event like no other that required a custom and seamless giving experience and collaboration across many teams throughout the Austin Community.
“It [GiveGab’s embeddable Donation Form technology] created a seamless experience, which was key for a high-profile event like this one. We didn’t lose donations because the audience had to navigate to a form. And the audience didn’t have to miss their favorite musician by having to navigate away from the player.”
In this case study, Cybil Guess, Vice President of Donor Relations at Austin Community Foundation, shared her team’s experience using GiveGab’s Donation Forms to collect and distribute funds to seven organizations during A Night For Austin live-stream benefit.
Topics Covered in this Case Study Include:
- A brief history of The Austin Community Foundation’s experience using GiveGab’s Donation Forms
- How ACF became involved with the A Night For Austin Live Stream Music Benefit
- Ways they were able to quickly integrate custom donations forms within the event website
- ACF’s role as the philanthropic leader in a community experiencing a crisis
- The overwhelming success of using live stream events to connect donors and organizations together safely
- The importance of collaboration when planning a community-wide event
Read more about how The Austin Community Foundation made it easy for donors to support seven incredible organizations during A Night For Austin.
