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16 Reasons to Participate in #GivingTuesday 2016

#GivingTuesday 2016 is happening on November 29th this year. Each #GivingTuesday since it first began has seen an exciting increase in participants, donors, and overall donations, making this year’s forecast the most lucrative one yet.

Here are some of the stats from #GivingTuesday 2015:

#GivingTuesday 2016

  • $116.7 Million raised online
  • 1.08 Million in gifts
  • $107.47 mean gift size
  • 698,961 donors
If you’re still uncertain about whether participating in this giving event is right for your nonprofit, we’ve come up with 16 awesome reasons why you should give it a try this year.

#GivingTuesday 2016

16 reasons to participate in #GivingTuesday

  1. Raise 5-10X more than those who don’t participate
  2. Raise more in the month of December than those who don’t
  3. See a substantial increase in year-end giving compared to non-participants
  4. Run more successful campaigns throughout the year than those who don’t
  5. Be a part of a larger community of nonprofits, expanding your outreach and gaining a strengthened support system
  6. 97% of last year’s participating nonprofits plan to participate again this year
  7. 67% of the 2015 participants would recommend #GivingTuesday to a colleague
  8. Have your cause exposed to more people, including potential supporters
  9. Use #GivingTuesday to gain and motivate peer-to-peer fundraisers
  10. Free webinars are available through the official #GivingTuesday website to better prepare you for the day
  11. Using the free #GivingTuesday toolkits can help further promote your campaign
  12. Social posts with images get more attention, so make use of the free #GivingTuesday logos and badges
  13. Use the momentum of this giving event to celebrate and strengthen your organization
  14. Learn new fundraising & engagement strategies you can use for future campaigns
  15. Inspire a culture of philanthropy for your nonprofit, supporters, and general community
  16. Create an exciting segway into your end of the year giving strategy

Remember to get creative and have fun with your #GivingTuesday campaign.  Make the day your own while still utilizing the momentum of the day.