Weeks 3-4: Email past donors and board members about your participation in #GivingTuesday.
Weeks 1 & 2: Email volunteers to recruit fundraising champions and focus on highlighting programs that you are running campaigns for.
Weeks 3 & 4: Encourage donors and volunteers to submit op-ed pieces to local press about the power of giving and how it supports the work you do in the community.
Week 1: Email donors and/or volunteers sharing the link to your campaign and asking them to be advocates for you by sharing to their social networks.
Week 2: Email donors and/or volunteers highlighting the work of star volunteers. Ask them to share stories about how they plan to give back this holiday season.
Week 3: Email donors/volunteers with Happy Thanksgiving message listing all that your organization has to be thankful for. Include link to campaign and ask them to share to their networks to make the most of this giving time of year.
Week 4: Email donors/volunteers #GivingTuesday reminder and again ask to share. Send sample FB and Twitter posts for them to share out as a lead up to the big day.
November 28: #GivingTuesday! Send out email blasts to all your supporters asking them to contribute.
November 29: Thank your supporters and give a report on your results for November 28. Also remind your donors that they can still give to your organization all month long.
Beyond: Send regular updates on how the funds raised have helped your programs!
Subject: [ Organization Name ] is participating in #GivingTuesday!
Dear [ Recipient Name ],
This year, on Tuesday, November 28, we're participating in #GivingTuesday: a global movement to celebrate year-end charitable giving.
In support of this celebration, our donation platform, GiveGab, is waiving their platform fee between 12:00 AM and 11:59 PM*, which means that even more of your donation on that day will go towards helping our mission!
Please join us to help us reach our goal of [ Goal Amount ]. Will you tell your friends and family members so we can continue the great work we do in our community?
Starting November 28 at 12:00am, please visit our campaign page and make a donation to us before November 29, so we can enjoy the benefits of #GivingTuesday on GiveGab.
If you have any questions or would like more information, please let us know. Thank you in advance for your generosity and be sure to visit our campaign to learn more about how you can make a difference.
[ Your Name ]
[ Your Organization Name ]
*On #GivingTuesday (November 28, 2017) bank processing fees of 2.7% and $.30 per transaction still apply. Donors are asked to cover this fee for their chosen organization in support of #GivingTuesday.