6 Tips For Creating An Effective Online Video

6 Tips For Creating An Effective Online Video

Videos, whether we like it or not, have become the most widely accepted way for people to learn more about a product or organization. Sure, some people might be willing to read a few paragraphs about your objective, but with a 1-2 minute video that inspires action you may find a much larger audience not only willing to engage with your objective, but share it with their friends.

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The Metrics Behind Relationships

The Metrics Behind Relationships

Days of Giving are a hot topic these days.  You don’t have to look far in the world of philanthropy without hearing how such and such state raised $20 million, or so and so county raised $3 million, or x college raised x millions.  

It would be easy to think that somehow these days of giving are all about the money, but the more we learn with our partner customers the more we realize that the money is just a by-product...

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Non-Profit Crowdfunding: Feel Good Fundraising for Feel Good Stories

Non-Profit Crowdfunding:  Feel Good Fundraising for Feel Good Stories

Regardless of your beliefs on technology’s influence on fundraising, the verdict is in: crowdfunding is legit and it’s NOT going away.  Why? Because people aren’t going away.  

Crowdfunding is less about technology and more about people.  People live their lives online.  They share pictures of their food, meet their future spouses, work a continent away from their office, watch tv shows and movies, and yes, even engage in philanthropy.  You might feel like the status quo has always served you well so why bother adopting a new strategy for your non-profit?  Well, it just so happens I believe in answering my own rhetorical questions, so here goes...

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The Anatomy of an Amazing Online Fundraising Campaign

The Anatomy of an Amazing Online Fundraising Campaign

If you haven't dipped into online fundraising yet, never fear! I'm going to break down some very basic, yet essential, parts of an online fundraising campaign.  If you have had experience with online fundraising but haven't seen much success, my hope is that you'll be inspired to give it another go.

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Online Fundraising: It's Not About the Money! (part 1)

Online Fundraising: It's Not About the Money! (part 1)

Well, online fundraising, is about the money, sort of.  But it should be much more than that.  Money should be the least important reason why your organization jumps into the online fundraising game.  This is the first of a 4 part blog series on why your organization should be doing online fundraising.

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